For any B2B company in the UK, social media is your digital front door. It’s where you build trust, show off your expertise, and start conversations that turn into real business. But keeping it fresh and consistent is hard work.
Your marketing team is likely under constant pressure to feed the content beast churning out posts for LinkedIn, X (formerly Twitter), and more, all while trying to stay on-brand and sound genuinely interesting. It’s easy to feel like you’re running on empty, recycling old ideas just to keep the schedule full. It can be a bit of a faff, to say the least.
Luckily, AI is here to lend a hand. Smart AI-powered tools are no longer a futuristic dream; they are practical assistants that can help your team brainstorm ideas, draft posts, and ensure every single tweet and update is polished and professional. They’re not here to replace your talented marketers, but to give them superpowers.
If you’re looking to improve your social media game without burning out your team, you’re in the right place. Here are five of our favourite AI tools designed to help you save time, boost quality, and make your social media marketing a whole lot smarter.
Why Bother with AI for B2B Social Media?
Before we jump into the tools, let’s quickly cover why this is a game-changer.
- It Cures “Blank Page Syndrome”: AI is brilliant at generating initial ideas and drafts, giving your team a starting point to work from instead of staring at a blinking cursor.
- It Keeps Everyone On-Brand: You can “teach” these tools your brand’s specific tone of voice, ensuring consistency whether your junior marketer or senior director is writing a post.
- It’s a Quality Control Lifeline: AI acts as an instant proofreader, catching typos and grammatical errors before they go live and suggesting clearer, more impactful ways to phrase your ideas.
- It Frees Up Time for Strategy: By automating the more repetitive parts of content creation, your team can spend more time on what really matters strategy, community engagement, and analysing what works.
With that in mind, let’s meet the tools.
Your B2B Social Media AI Toolkit
| Tool | Best For… | Key Strength |
| Copy.ai | Brainstorming & Idea Generation | Creating dozens of post variations in seconds. |
| Writer.com | Brand Consistency & Compliance | Enforcing your style guide and brand voice automatically. |
| OwlyWriter AI | Workflow Efficiency | Writing posts directly inside your Hootsuite scheduler. |
| Grammarly Business | Polishing & Professionalism | Acting as a real-time writing coach for your entire team. |
| Notion AI | Planning & Organisation | Combining content creation with project management. |
Copy.ai Will Be Your AI Brainstorming Partner
Copy.ai is an excellent tool for when you’re stuck or just want fresh ideas quickly. It uses AI to generate different versions of social media posts from a short input or prompt.
How Copy.ai Helps B2B Marketing Teams
Best for: Beating creative block and generating multiple post ideas, fast.
Ever feel like you’re saying the same thing over and over again? Copy.ai is the perfect cure. You feed it a simple prompt like a link to a new blog post or a one-sentence event announcement and it will generate a whole host of different social media posts for you to choose from. You get options for a professional LinkedIn update, a snappy tweet, and an engaging Facebook post, all in seconds.
It’s brilliant for planning your content calendar, giving you a wealth of draft ideas that your team can then refine and add their own human touch to.
Tool #2: Writer.com Keeping Brand Voice and Content Rules Tight
Writer.com is less about creating new content and more about making sure everything stays consistent and error-free. It’s especially useful for companies in regulated industries, like finance or healthcare, where language needs careful control.
Why Writer.com Is Valuable for B2B Marketing
When your content needs to follow strict style guides, legal requirements, or company policies, Writer.com helps enforce those rules automatically. It checks your writing for tone, specific word usage, inclusivity, and even potential compliance issues.
Key Features
- Style Guide Enforcement: Upload your company’s style guide and Writer.com flags any parts that don’t follow it.
- Terminology Control: It can remind your team to use approved brand terms and avoid banned words.
- Integrations: Works directly inside Google Docs, Slack, and Chrome so teams don’t have to leave their usual tools.
- Plagiarism Detection: Ensures originality and prevents copy-pasting mistakes.
How B2B Teams Use Writer.com
- Marketing directors set the rules and let the whole team write with confidence.
- Content reviewers can quickly check for consistency and accuracy.
- Teams working in multiple languages or regions maintain a unified voice.
To sum up: Writer.com is a powerful b2b content marketing tool that helps scale content production while keeping quality and compliance in check.
Tool #3: Hootsuite OwlyWriter AI From Campaign Brief to Social Post
If you already use Hootsuite to schedule posts, OwlyWriter AI is a smart addition. It uses AI to turn your campaign briefs, blog posts, or product details into ready-made social media content.
What Makes OwlyWriter AI a Top AI Marketing Platform?
OwlyWriter AI saves time by doing the writing inside your scheduling tool. You don’t have to jump between apps or copy-paste text. The AI understands your input and creates posts that suit different formats, whether it’s a poll, a story, or a carousel post.
Highlights
- Repurpose Content: Turn a blog or report into multiple short social posts.
- Platform-Specific Posts: Tailor your content for LinkedIn, X, Instagram, etc.
- Workflow Efficiency: Manage writing, scheduling, and analytics in one place.
Best Use Cases for B2B Marketers
- Small teams that need to create content fast.
- Marketing managers who want to keep everything inside a single platform.
- Agencies managing multiple clients with tight deadlines.
In brief: OwlyWriter AI is a practical choice for marketers looking for an all-in-one b2b marketing software that speeds up content creation and publishing.
Tool #4: Grammarly Business Write Clearly and Professionally Every Time
Most people know Grammarly for fixing grammar mistakes, but Grammarly Business offers much more. It acts like a personal writing coach for your whole marketing team.
Why Grammarly Business Is Great for B2B Marketing Teams
It goes beyond spelling and grammar to check your tone, clarity, and style based on your brand’s needs. The tool can even adapt suggestions to your audience whether it’s formal or casual, technical or simple.
Features That Help Marketing Teams
- Real-Time Suggestions: Get writing tips in Gmail, Slack, Notion, and other apps.
- Team Settings: Admins can set tone and style rules for everyone.
- Performance Dashboard: See how your team’s writing improves over time.
- Polish Every Post: Ensure every social media update sounds professional.
How to Use Grammarly Business
- Encourage your team to write drafts in Grammarly before posting.
- Use it to train junior writers on your brand’s tone.
- Combine it with other AI tools for full content workflow.
In short: Grammarly Business is one of the top AI marketing platforms that ensures every piece of content is clear, correct, and consistent.
Tool #5: Notion AI Plan, Write, and Organise Content Together
Notion AI is more than just a writing tool. It combines AI-powered content creation with task management and team collaboration in one workspace.
Why Marketing Teams Love Notion AI
It helps you plan social media calendars, write drafts, track tasks, and share resources all without switching between apps. The AI can summarise long content, expand ideas, or help rewrite text, making it easier to create and organise content.
Notion AI Features for B2B Marketers
- AI Block Editor: Use AI inside Notion pages to create or improve content.
- Linked Pages and Databases: Track campaigns, assets, and deadlines.
- Shared Calendars: Keep everyone updated on posting schedules.
- Collaboration: Assign tasks, comment, and approve posts in one place.
How B2B Teams Use Notion AI
- Plan a 90-day social campaign with clear tasks.
- Create content libraries with approved brand messaging.
- Work with freelancers or agencies seamlessly.
To summarise: Notion AI is an all-in-one b2b marketing platform that helps teams brainstorm, write, and stay organised with ease.
Wrapping Up: How AI-Powered B2B Marketing Tools Can Boost Your Social Media
AI tools aren’t here to replace marketers they’re here to help you work smarter. The right b2b marketing software lets your team produce more content faster, keep everything on brand, and focus on strategy instead of just writing.
Here are some quick tips to get started:
- Pick one or two tools that fit your current workflow and test them.
- Train your team to use AI tools as writing helpers, not crutches.
- Monitor your content performance and adjust based on what works best.
- Combine AI tools with human creativity and brand knowledge for the best results.
If you’re looking for a place to begin, try Copy.ai for brainstorming and Grammarly Business for polishing your posts. Then add in scheduling and collaboration tools like Hootsuite or Notion AI as your team grows.
