Your Guide to Mastering Email Marketing with Beehiiv (2025)

Let’s be honest, in the whirlwind world of marketing, your email list is one of the few things you actually own. Social media algorithms change on a whim and platforms can lose popularity, but a direct line to your audience’s inbox? That’s gold dust.

A well-run newsletter is far more than just a weekly update. It’s your most powerful tool for building a loyal community, driving traffic back to your website, and, crucially, turning subscribers into paying clients.

But if you’re a freelancer or run a small business in the UK, managing it can feel like a full-time job. You’re probably cobbling together different tools for landing pages, email design, and analytics a messy, expensive, and time-consuming process. Sound familiar?

This is where Beehiiv comes in. It was built by the team behind the hugely successful Morning Brew newsletter to solve these exact problems. It’s a complete publishing and growth engine, and since I started using it, I’ve been recommending it to every creator and business owner I know.

This guide will walk you through exactly what Beehiiv is, how it works, and how you can use it to transform your newsletter from a chore into your biggest asset.

Special Offer: If you find this guide helpful and decide to try Beehiiv, sign up using my link below. As a thank you, I’ll send you a bonus pack of my personal newsletter templates and growth workflows to get you started even faster.

👉 Sign up here for templates, if you want to try the platform sign up here

Now, let’s talk about the platform, its features, and how marketers can use Beehiiv to grow, engage, and monetise like the pros.

What is Beehiiv? Just Another Email Tool?

Beehiiv isn’t just another Mailchimp clone. It’s a platform built with a “publisher-first” mentality. The founders helped scale Morning Brew to over 4 million subscribers, so they experienced firsthand the limitations of traditional email tools. They built Beehiiv to be the solution they wished they had.

The core difference is that Beehiiv treats your newsletter as a media property, not just an email campaign. It integrates growth, engagement, and monetization into one seamless system.

To see what makes it different, let’s compare it to the “old way” of doing things:

The ChallengeThe “Old Way” (Cobbled-Together Tools)The Beehiiv Solution (All-in-One)
Hosting ContentYour posts are only in emails, or you need a separate blog.A beautiful, SEO-optimised website is built-in.
Growing Your ListBasic sign-up forms, needing paid tools for referrals.Built-in referral programs & a “Boosts” marketplace.
Making MoneyNeed separate tools like Patreon or complex checkouts.Paid subscriptions & an Ad Network are built-in.
The CostMultiple subscriptions add up quickly (£50-£150+/mo).Starts with a powerful free plan up to 2,500 subscribers.

At its heart, Beehiiv is designed to help you spend less time fighting with your software and more time creating great content and connecting with your audience.

Who is Beehiiv 

While anyone can use it, Beehiiv is a perfect fit for:

  • The Freelance Consultant or Coach: Share your expertise, build trust, and create a waiting list of clients who already see you as an authority.
  • The Solo Business Owner: Drive repeat traffic to your eCommerce store or service pages by keeping your brand top-of-mind.
  • The Niche Blogger or Creator: Turn your passion project into a profitable side-hustle with built-in monetization tools.

Core Features That Solve Real Problems

Let’s break down how Beehiiv’s features solve the everyday headaches of running a newsletter for businesses that still work on email marketing. Honestly it is about time, you consider Beehiiv, if you have never ever consider it.

1. Your Emails Look Dated and are a Pain to Write.

The Beehiiv Solution: A Clean, Modern Editor

The Beehiiv editor is a joy to use. It’s fast, minimalist, and powerful, allowing you to focus on your writing. You can easily add stylish callout boxes, polls, images, and buttons without fighting with a clunky drag-and-drop interface. The result is a professional, clean-looking email that reflects the quality of your brand.

2.Your Old Newsletters are Lost in Inboxes, Gathering Dust.

The Beehiiv Solution: A Built-in Website & Archive

Every Beehiiv account comes with a fully-hosted website. This means every newsletter you send is automatically published as a blog post on your site. This is a game-changer for SEO. Your content is now discoverable on Google, shareable on social media, and acts as a permanent archive for new subscribers to binge-read. You can even connect your own custom domain (e.g., newsletter.yourbrand.co.uk).

3. You’re Sending the Same Message to Everyone.

The Beehiiv Solution: Powerful Audience Segmentation

Beehiiv allows you to easily segment your audience based on their behaviour. You can create groups of your most engaged readers, new subscribers, or people who clicked a specific link. This allows you to send targeted messages. For example, you could send a special offer just to your most loyal fans or run a re-engagement campaign for subscribers who haven’t opened an email in a while.

4. You Don’t Know What’s Actually Working.

The Beehiiv Solution: Simple, Insightful Analytics

Beehiiv’s dashboard gives you the key metrics you need, without the fluff. You can clearly see your open and click rates, track subscriber growth over time, and see exactly where your new sign-ups are coming from (e.g., your website, a social media link, a Boost recommendation). This helps you double down on the growth strategies that are delivering real results.

How Much Does It Cost?

Beehiiv’s pricing is straightforward and one of its biggest selling points. (Prices are in USD, with GBP estimates).

  • Launch Plan (Free): Up to 2,500 subscribers. Includes your website, unlimited sends, and most standard features. This is more than enough for most people starting out.
  • Grow Plan ($42/mo, ~£34/mo): Up to 10,000 subscribers. Unlocks premium (paid) subscriptions, custom domains, polls, and more. Upgrade to this when you’re ready to monetize.
  • Scale Plan ($84/mo, ~£68/mo): Up to 100,000 subscribers. Adds the powerful referral program, A/B testing, and access to the Ad Network.

So is Beehiiv the Right Choice for Your Business?

If you’re a UK-based freelancer, creator, or business owner who is serious about using email to grow your brand, then yes, Beehiiv is hands-down one of the best platforms you can choose.

It removes the technical headaches and high costs, allowing you to focus on what matters: creating value for your audience. The generous free plan makes it a no-risk decision to get started, and its powerful growth and monetization tools provide a clear path to turning your newsletter into a significant business asset.

Ready to stop fighting with your software and start building your community?

🚀 Click Here to Try Beehiiv for Free (and claim your bonus templates!)

FAQs

FAQs about Beehiiv

Is Beehiiv better than Substack?

It depends. Beehiiv is better for people who want more control over design, custom domains, and advanced tools. Substack is easier for beginners but less flexible.

Is Beehiiv better than Mailchimp?

Yes, if you’re focused on newsletters and growth tools. Beehiiv is built for content creators. Mailchimp is more for general email marketing and can be harder to manage for newsletters.

Can you make money with Beehiiv?

Yes, Beehiiv offers tools to earn through paid newsletters, referrals, and ads. The more subscribers you have, the more you can earn.

Is the Beehiiv free plan worth it?

Yes, it’s great for beginners. You get access to key features like email sending and growth tools, but there are limits. It’s a good way to test it out before upgrading.

How much can you make on Beehiiv?

It depends on your audience. Some users earn thousands per month from paid newsletters, while others use it to promote services or products.

Want to create a money-making newsletter? Book A Consultation

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